浙江ChangfengNew Materials有限公司 (hereinafter referred to as "ChangfengNew Materials", "we", "us" and "our") understands the importance of privacy to you and will respect your privacy. Before submitting personal data to ChangfengNew Materials, please read and understand this Privacy Policy (hereinafter referred to as "this Policy").
This Policy is formulated in accordance with applicable laws and regulations including the Civil Code of the People’s Republic of China, the Personal Information Protection Law of the People’s Republic of China, the Cybersecurity Law of the People’s Republic of China, the Data Security Law of the People’s Republic of China, and the Regulations on the Administration of Network Data Security. This Policy applies to websites owned and operated by ChangfengNew Materials. This Policy describes the information practices of the ChangfengNew Materials website, including what information is collected, how such information is used, with whom it is shared, and how it is protected.
This Policy describes how we handle your personal data, but it may not address all possible data processing scenarios. The ChangfengNew Materials website may contain links to other websites. ChangfengNew Materials assumes no responsibility for the privacy practices or content of these other websites.
The purpose of this Policy is to help you understand the following:
1. How we collect and use your personal data
2. How we use Cookies and similar technologies
3. How we disclose your personal data
4. How to access or modify your personal data
5. How we protect your personal data
6. How we handle children’s personal data
7. Third-party providers and their services
8. How your personal data is transferred globally
9. How this Policy is updated
10. How to contact us
1. How ChangfengNew Materials collects and uses your personal data
Personal data refers to information that can identify an individual when used alone or in combination with other information. Such data is submitted directly to us by you when you use our websites, products or services, and when you interact with us, for example, when you create a ChangfengNew Materials account or contact us for support; or it is obtained by us through recording how you interact with our websites, products or services, for example, through technologies such as Cookies, or by receiving usage data from software running on your device. Where permitted by law, we may also obtain data from public and commercial third-party sources. The data we collect depends on how you interact with us, including the websites you visit or the products and services you use, and includes name, gender, company name, job title, address, email address, telephone number, login information (account and password), photos, and identification information. We also collect information you provide to us and the content of messages you send to us, such as query information you enter or questions or information you provide to obtain customer support. When you use ChangfengNew Materials products or services, you may be required to provide your personal data. In certain circumstances, you may choose not to provide personal data to ChangfengNew Materials, but if you choose not to provide it, ChangfengNew Materials may be unable to provide you with the relevant products or services, or to respond to or resolve the issues you encounter.
We may use your personal data for the following purposes:
(a) Creating an account.
(b) Fulfilling your transaction or service requests, including fulfilling orders; delivering, activating or verifying products or services; providing training and certification and managing and processing training and certification results; participating in online or offline events; making changes at your request or providing information you request (such as marketing materials for products or services, white papers); and providing technical support.
(c) With your consent, contacting you; sending you information about products and services that may be of interest to you; inviting you to participate in ChangfengNew Materials events, market surveys or satisfaction surveys; or sending you marketing information. If you do not wish to receive such information, you can unsubscribe at any time. For commercial marketing such as email, SMS, and telephone, we will obtain your consent to the extent required by applicable law and provide convenient channels to refuse, unsubscribe, or withdraw consent. Your refusal of marketing will not affect our response to your proactive enquiries or the performance of contracts.
(d) Sending you important notices, such as notices of operating system or application updates and installations.
(e) Providing you with a personalised user experience and personalised content.
(f) Authenticating and managing suppliers and business partners, and communicating or conducting business with suppliers and business partners.
(g) Conducting internal audits, data analysis and research to improve our products and services.
(h) Analysing business operational efficiency and measuring market share.
(i) Troubleshooting errors when you choose to send us error details.
(j) Synchronising, sharing and storing data you upload or download, and data required to perform uploads and downloads.
(k) Protecting the security of our products, services and customers or users, and implementing and improving our loss prevention and anti-fraud programmes.
(l) Complying with and enforcing applicable legal requirements, relevant industry standards or our policies.
ChangfengNew Materials may also collect and use non-identifying data. Non-identifying data is data that cannot be used to determine a person’s identity. For example, we collect aggregated statistics, such as website visits. ChangfengNew Materials collects this data to understand how users use its websites, products and services. In this way, ChangfengNew Materials can improve its services and better meet customer needs. ChangfengNew Materials may, at its sole discretion, collect, use, process, transfer or disclose non-identifying data for other purposes. We will make every effort to isolate your personal data from non-identifying data and use the two types of data separately. If personal data is mixed with non-identifying data, it will still be treated as personal data. For de-identified information, as long as it can still identify an individual when combined with other information, we will continue to protect it as personal information.
When ChangfengNew Materials processes your personal data, we will comply with applicable legal requirements and process it on an appropriate legal basis, including:
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Processing your personal data to perform a contract when responding to your transaction or service requests;
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Processing your personal data based on your consent;
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When processing your personal data for purposes such as contacting you, conducting marketing or market research, improving our products and services, and implementing and improving our loss prevention and anti-fraud programmes, we will rely on our legitimate interests or those of third parties. These legitimate interests include enabling us to manage and operate our business more effectively and provide our products and services; protecting the security of our business, systems, products, services and customers; internal management, complying with internal policies and procedures; and other legitimate interests described in this Policy;
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We may also process your personal data based on compliance with and enforcement of legal obligations.
2. How ChangfengNew Materials uses Cookies and similar technologies
2.1 Cookies
To ensure the website functions properly, we sometimes store small data files called Cookies on computers or mobile devices. A Cookie is a plain text file stored on a computer or mobile device by a web server. The content of a Cookie can only be retrieved or read by the server that created it. Each Cookie is unique to your web browser or mobile application. Cookies typically contain identifiers, site names, and some numbers and characters. With the help of Cookies, websites can store data such as user preferences to better serve users. ChangfengNew Materials enables Cookies for the same purpose as most websites or internet service providers, namely to improve the user experience. With the help of Cookies, websites can remember a user’s single visit (using session Cookies) or multiple visits (using persistent Cookies). With the help of Cookies, websites can save settings, such as language, font size and other browsing preferences on a computer or mobile device. This means that users do not need to reconfigure their preferences on every visit. If a website does not use Cookies, it will treat the user as a new visitor every time they open a webpage. For example, if you log in to a website and then navigate to another page, the website will not recognise you and you will be logged out again. ChangfengNew Materials does not use Cookies for any purpose other than those described in this Policy. You can manage or delete Cookies according to your preferences. For more details on Cookies, please see AboutCookies.org.
In addition, we may also use local storage objects (LSOs) such as Flash cookies and HTML5 to store content information and preferences. Vendors and partners that provide certain features or display advertisements on our website based on your web browsing activity may also use LSOs such as HTML5 to collect and store information. Various browsers may provide their own management tools to delete HTML5 LSOs.
You can clear all Cookies saved on your computer, and most web browsers have features to block Cookies. However, if you do this, you will need to change your user settings manually each time you visit our website.
Disabling essential Cookies may cause some webpage functions to be unavailable; disabling optional Cookies usually does not affect basic browsing of the website. You can also delete or restrict Cookies through your browser settings.
3. How ChangfengNew Materials discloses your personal data
Where certain services are provided by authorised partners of ChangfengNew Materials, ChangfengNew Materials will share your personal data with such partners as described in this Policy. For example, when you purchase ChangfengNew Materials products online, ChangfengNew Materials must share your personal data with logistics service providers to arrange delivery, or arrange for partners to provide services. In addition, as an international company, we may share personal data among ChangfengNew Materials’ other language sites.
We do not sell your personal information. We will distinguish the following situations for information flow: (1) Entrusted processing: providing information necessary to complete the entrusted matters to website hosting, cloud services, customer relationship management, courier logistics or technical support service providers, and agreeing on the processing purpose, method, information type, protection measures and the rights and obligations of both parties through contracts; (2) Transfer: where personal information needs to be transferred due to merger, division, dissolution, declared bankruptcy or other reasons, we will inform the recipient of the information and require it to continue to be bound by this Policy, otherwise it must obtain your consent anew.
Where required by applicable law or in response to legal proceedings, ChangfengNew Materials may also disclose your personal data to relevant law enforcement agencies or other government authorities. ChangfengNew Materials will also disclose your data where there is a reasonable need, for example, for the performance of contracts and where we believe that disclosure is necessary and appropriate to prevent physical harm or property loss, or to investigate possible or actual illegal conduct.
Where providing personal information without consent is permitted by law, we will handle it in accordance with legal provisions and make necessary records of the provision.
4. How to access or modify your personal data
You should ensure that all personal data you submit is accurate. ChangfengNew Materials will make every effort to maintain the accuracy and completeness of personal data and update such data in a timely manner.
Where required by applicable law, you may have the right to access and obtain specific personal data we hold about you; to request that we update or correct inaccurate personal data; to object to or restrict our use of your personal data; and to request that we delete your personal data. If you wish to exercise any of these rights, please click here to provide feedback to us online. For security reasons, you may be required to submit a written request. If we have reasonable grounds to believe that these requests are fraudulent, impracticable, or infringe upon the privacy rights of others, we may refuse to process the request.
Where required by applicable law, when ChangfengNew Materials processes your personal data based on your consent, you also have the right to withdraw your consent at any time. However, withdrawing consent will not affect the legality and validity of our processing of your personal data based on your consent before the withdrawal, nor will it affect our processing of your personal data based on other appropriate legitimate grounds.
5. How ChangfengNew Materials protects and retains your personal data
ChangfengNew Materials attaches great importance to the security of personal data. We adopt appropriate physical, administrative and technical safeguards to protect your personal data from unauthorised access, disclosure, use, modification, damage or loss. For example, we use encryption technology to ensure the confidentiality of data; we use protection mechanisms to prevent data from malicious attacks; we deploy access control mechanisms to ensure that only authorised personnel can access personal data; and we conduct security and privacy protection training courses to enhance employees’ awareness of the importance of protecting personal data. We will make every effort to protect your personal data; however, please note that no data transmitted over the internet can be guaranteed to be 100% secure. Therefore, although we take appropriate measures to protect your personal information, ChangfengNew Materials cannot determine or guarantee the security of information you provide to us or obtain from our website; therefore, you use our website at your own risk. For information on how to report security issues, matters or possible incidents to ChangfengNew Materials and the ChangfengNew Materials information security team, you can contact us at any time at pure@changfengleather.com. In the event of a personal information security incident, we will notify you in a timely manner and report to the regulatory authorities in accordance with the requirements of laws and regulations.
We will retain your personal data for the period necessary to achieve the purposes described in this Policy, unless a longer retention period is required or permitted by law. Because data storage periods may vary depending on different scenarios and different products and services, the criteria we use to determine the retention period include: the time required to retain personal data to complete the business purpose, including providing products and services, maintaining corresponding transaction and business records, controlling and improving product and service performance and quality, ensuring the security of systems, products and services, responding to possible user enquiries or complaints, problem location, etc.; whether the user consents to a longer retention period; and whether there are special requirements for data retention in laws, contracts, etc. As long as your account is necessary for us to provide services to you, we will retain your registration information. You may also choose to cancel your account. After you cancel your account, we will stop providing products and services based on that account and delete your corresponding personal data, unless there are special legal requirements.
6. How ChangfengNew Materials handles children’s personal data
Our products, websites and services are primarily intended for adults. Children may not create their own user accounts without the consent of a parent or guardian. Where we collect children’s personal data with parental consent, we will only use or disclose such data where permitted by law, with the explicit consent of the parent or guardian, or where necessary to protect the child. If ChangfengNew Materials discovers that it has collected children’s personal data without prior verifiable parental consent, it will take steps to delete the relevant data as soon as possible.
7. Third-party providers and their services
To ensure a smooth browsing experience, you may receive content or web links provided by third parties (hereinafter referred to as "third parties") external to ChangfengNew Materials and its partners. ChangfengNew Materials has no control over such third parties. You may choose whether to access links, content, products and services provided by third parties.
ChangfengNew Materials cannot control the privacy and data protection policies of third parties, and such third parties are not bound by this Policy. Before submitting personal information to third parties, please refer to the privacy protection policies of those third parties.
8. How your personal data is transferred globally
ChangfengNew Materials is a global company. Where permitted by law, we may share your personal information within ChangfengNew Materials (including subsidiaries, affiliates and parent companies) or with our suppliers and business partners, and may transfer the information to other countries or regions where we conduct business. In addition, since we may not have a data storage centre in your country, your personal data may also be transferred to data centres located outside your country for storage. In such cases, ChangfengNew Materials will take measures to ensure that the data we collect is processed in accordance with this Policy and applicable legal requirements. This includes, when personal data of data subjects located in the EU is transferred to countries or regions that are not recognised by the EU as having an equivalent level of data protection, ChangfengNew Materials will use various legal mechanisms, such as signing standard contractual clauses approved by the European Commission or requesting your consent to the cross-border transfer of personal data, or implementing security measures such as data anonymisation before cross-border data transfer.
9. How this Policy is updated
ChangfengNew Materials reserves the right to update or modify this Policy from time to time. If our privacy policy changes, we will post the latest version of the privacy policy here. If we make material changes to the privacy policy, we may also notify you of the changes through different channels, for example, by posting a notice on our website or sending you an email (to the email address specified in your account). Where required by applicable data protection laws, we will also seek your consent to any material changes that affect how we use your personal information. We recommend that you review this page periodically to stay informed about the latest information on our privacy practices.
10. How to contact ChangfengNew Materials
If you have any questions, comments or suggestions, please contact us. We will respond within thirty days. If you are not satisfied, you can also lodge a complaint through the following channel: pure@changfengleather.com.
When ChangfengNew Materials processes your personal data in accordance with this Privacy Policy, the ChangfengNew Materials entity that responds to your requests, contacts you, provides you with products or services, or enters into or is about to enter into a contract with you is the controller of the relevant personal data. The contact information for each ChangfengNew Materials entity can be viewed by clicking here.
Latest update date: July 2026
